Monday, July 11, 2016

Tourism Destination in Nepal: Monkey Temple!

Monkey Temple A journey up to the Buddhist temple and Unesco World Heritage Site of Swayambhunath is one of the definitive experiences of Kathmandu. Mobbed by monkeys and soaring above the city on a lofty hilltop, the ‘Monkey Temple’ is a fascinating, chaotic jumble of Buddhist and Hindu iconography. Even the 2015 earthquake failed to topple Kathmandu's best loved temple, though outlying buildings crumbled in the tremor.

Coming to Swayambhunath is an intoxicating experience, with ancient carvings jammed into every spare inch of space and the smell of incense and butter lamps hanging heavy in the air. The mystical atmosphere is heightened in the morning and evening by local devotees who make a ritual circumnavigation of the stupa, spinning the prayer wheels set into its base. It is a great place to watch the sun set over Kathmandu.

According to legend, the Kathmandu Valley was once a lake – geological evidence supports this – and the hill now topped by Swayambhunath rose spontaneously from the waters, hence the name swayambhu, meaning ‘self-arisen’. The compound is centred on a gleaming white stupa, topped by a gilded spire painted with the eyes of the Buddha. Depictions of these eyes appear all over the Kathmandu Valley.

The emperor Ashoka allegedly visited 2000 years ago, but the earliest confirmed activity here was in AD 460. During the 14th century, Mughal invaders from Bengal broke open the stupa in the search for gold, but the stupa was restored and expanded over the following centuries.

Few practical information:
Entrance free: NRs 250/- per person
Transportation: Public bus or taxi or car depending on your budget and schedule
Time required: 2-4 hrs depending on your schedule and mode of transportation

We will be posting more on destinaion Nepal in coming post, so feel free to subcribe us to have tractical information on different touristic locations in Nepal!

Sunday, July 10, 2016

Nepal investing on international marketing for tourism!

The Nepal Tourism Board (NTB) has said it will be conducting consumer publicity programmes through popular global media outlets like CNN International and BBC World to attract a larger number of tourists to Nepal.

The promos on BBC and CNN television channels will aim to lure sightseers to visit Nepal during the autumn, which is the peak tourist season in the country with stunningly clear scenery and pleasant weather.

The tourism promotion body said it had proposed allocating funding of around Rs100 million to carry out a publicity campaign through these popular media outlets. “We are currently in the process of negotiating a deal with the television channels,” said Deepak Raj Joshi, CEO of NTB. Meanwhile, the NTB said that its annual budget for the next fiscal year would amount to around Rs900 million. “The budget is expected to be finalized within three-four days.” The NTB had earmarked Rs 840 million for this fiscal year.

However, due to multiple problems like the earthquakes and Tarai protests plaguing the country’s tourism industry, it has not been able to spend all of the budget.

Tourist arrivals to Nepal fell to a six-year low of 538,970 in 2015 as the April 25 earthquake and subsequent anti-constitution agitation in the Tarai kept visitors away.

Nepal received 251,148 less tourists last year, representing a sharp drop of 31.78 percent compared to the 2014 figure. The impact of the killer quake was bigger for Nepal’s tourism industry with arrivals plunging 55.59 percent to 97,510 during the four-month period (May-August) following the disaster.

Just as the tourism industry was picking itself up, it received another knockout blow from a fuel shortage resulting from India’s trade embargo against Nepal.

“The earthquakes have been a big setback for the industry. Hence, we have planned to be more focused on digital marketing and consumer publicity through international mass media,” said Joshi. “Investing in these promotional campaigns is aimed at recovering the country’s tourism by 2017 and preparing for the national Visit Nepal Year campaign in 2018.”

The government has announced plans to mark 2018 as Visit Nepal Year. The publicity campaign next fiscal year will be directed at new markets like East Europe and Southeast Asia, the board said. 

[source: ekantipur.com]